HarvestPlus has been selected as a 2017 LAUNCH Food Innovator for its pioneering work in making staple food crops more nutritious and available to rural communities around the world.
HarvestPlus, along with its global partners, develops new, more nutritious varieties of sweet potatoes, beans, maize, cassava, pearl millet, wheat and rice. These improved varieties provide higher amounts of vitamin A, iron, and zinc — three of the four micronutrients identified by the World Health Organization as most lacking in diets globally.
“Biofortification is incredibly beneficial to vulnerable groups in rural farming communities, such as women and children,” said HarvestPlus CEO Bev Postma, adding that HarvestPlus aims to reach one billion people with biofortified staple crops by the year 2030.
“With the support of groups such as LAUNCH, we can realize our vision of a world free from the devastating social and economic effects of hidden hunger,” she said.